Metrics
KPI Benchmarking
Compare your metrics against industry benchmarks by vertical and stage.
Setting up benchmarks
1. Open 'Benchmarking' from the Metrics group in the sidebar.
2. Select your vertical (SaaS, Marketplace, E-commerce, etc.) and stage from the dropdowns at the top.
3. The page loads benchmark data showing bottom quartile, midpoint, and top quartile values for key metrics in your category.
Reading the comparison
Each metric row shows your value alongside the benchmark range. A colored indicator shows where you fall:
Green: above median for your stage and vertical
Yellow: between the bottom and midpoint quartile
Red: below the bottom quartile
Metrics compared include: MRR growth rate, churn rate, CAC, LTV, LTV:CAC ratio, burn multiple, and gross margin.
Requirements
Benchmarking requires at least 2 months of data in your Metrics Store. The more months you have, the more accurate the comparison.
Your Company Brain must have a vertical and stage set for the benchmark data to load.
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