Pricing

Simple pricing,
real value first

Start free with the Idea of the Week fully unlocked. Upgrade when the full plans and the agent-ready kits are worth it, cancel anytime and keep access until the period ends.

Launch offer40% off annual, kept for as long as you stay subscribed13 days left

Free

$0
Forever, no card
  • Idea of the week, fully unlocked
  • UIQ score, problem, and founder fit on every idea
  • Weekly idea email
  • 1 active build · save 3 ideas
Get started
★ Most popular

Pro

$7.45 /mo
billed yearly at $89.40 · $149 · save $138.60
  • Every validated idea, unlocked in full
  • Kits + AGENTS.md tuned for Claude Code
  • How it makes money, the risk, the build notes
  • 3 active builds at once · the idea finder

Max

$21 /mo
billed yearly at $252 · $420 · save $336
  • Everything in Pro, plus:
  • Early access: new ideas 7 days before Pro
  • Priority kit-fix SLA
  • Unlimited builds · the retired-ideas vault
Founding rate: the first 200 annual members keep the launch price for as long as they stay subscribed. All 200 seats are open. · Compare plans in detail →

Free is not a teaser

Most tools call a countdown a free tier. Ours is not one. You get a complete, scored idea every week, unlocked in full, with no account and no card. Use it forever if that is genuinely all you ever need from us.

Read today's idea
  • The Idea of the Week, unlocked in full, no account
  • Every idea's UIQ score and all eight sub-scores
  • The problem, why now, and who it is for
  • One active build with progress that saves
  • Three saved ideas and the weekly email

Why annual is the default

You are building for months, not days

A real MVP takes weeks of evenings. Annual matches the length of the job you are actually doing.

The founding rate locks in

The first 200 annual members keep the launch price for as long as they stay subscribed.

It is the cheaper truth

Pro is $19 monthly or $89.40 for the year while the launch offer runs, down from $149. Under half of twelve months, and the rate is kept for good.

Pro, one year
Monthly, twelve times$228
Annual, paid once$89.40
You keep$138.60
Same product, at the launch rate of $89.40 instead of $149, kept for as long as you stay subscribed.

Compare every plan

FeatureFreeProMax
Idea of the Week, fully unlockedIncludedIncludedIncluded
UIQ score + problem on every ideaIncludedIncludedIncluded
How it makes money, the risk, the build notesNot includedIncludedIncluded
Agent-ready Vibe-Coding KitNot includedIncludedIncluded
Active builds13Unlimited
Saved ideas3UnlimitedUnlimited
Early access to new ideasNot includedNot included7 days
Priority kit-fix SLANot includedNot includedIncluded

Paying is not the risk

Follow the path and if a step does not boot, we fix it as top priority or extend your Pro access free until it does. There is also a 7-day money-back window on any new paid plan.

How the guarantee works

Frequently asked

Is there a free tier?

Yes, forever. The Idea of the Week is fully unlocked with no account, and a free account keeps a weekly idea email, one active build, and three saved ideas.

Is there a trial?

No trial, and no card to start. The free tier is the trial, use it as long as you like, then upgrade only on the day the paid depth is actually worth it to you.

What is the difference between Pro and Max?

Pro unlocks every idea in full with three active builds at once. Max adds early access to new ideas a week before Pro, unlimited builds, the retired-ideas vault, and a priority kit-fix SLA.

What happens if I cancel?

You keep full access until the end of the period you already paid for, then the account drops to free. Your build progress stays saved either way, untouched.

What is the founding rate?

The first 200 annual members keep the launch price for as long as they stay subscribed, even after list prices rise.

Can I get a refund?

Yes, there is a 7-day money-back window on any new paid plan, no questions asked.

Start free

Try it before you pay a cent

The free tier is real, not a countdown. Build with it, and upgrade only when the depth earns it.

No card required · cancel anytime