How long to a
running MVP?
Set how hard the idea is and how many hours you can give a week, and see the honest calendar to a working MVP. Built for the way vibe coding actually goes: an agent doing the typing, you doing the deciding.
A real two-week build. Every idea in the catalog shows its difficulty.
roughly 4 weeks, a month or two, at 10 hours a week. That is roughly 35 hours of building alongside an agent, rather than typing every line yourself.
The estimate is not the risk. Scope is.
Almost nobody misses an MVP date because the build was longer than they thought. They miss it because the scope grew every week, so the finish line kept moving. The number above holds only if the thing you are building stays the thing you set out to build, which is the entire reason every idea ships with a phased plan instead of a blank editor.
Frequently asked
Is this a promise?
No, it is a rough guide. The estimate assumes you are building with a coding agent and that the scope holds. The single thing that blows it is scope creep, which is exactly what a phased kit is for.
Where does difficulty come from?
Every idea in the catalog is rated 1 to 5 on how hard it is for one person to reach a running MVP, part of the UIQ score. This tool uses that number, so a real idea's estimate is one lookup away.
Why fewer hours than I expected?
Because vibe coding moves the typing to the agent. The hours you spend shift toward deciding what to build and judging what came back, which is faster than writing every line, when the scope is tight.
What if I only have a few evenings a week?
Then set the slider low and read the honest answer. A difficulty-2 idea at six hours a week is still a matter of weeks, not months, which is the whole appeal of building this way.
Does this include finding customers?
No, only reaching a running MVP. Getting your first users is its own effort, and the launch kit is the part that covers it.
Should I pick by the time I have?
It is one of the two honest ways to choose, alongside the market you already understand. An idea you can finish beats a better idea you abandon in week three, which is why difficulty sits on the front of every card in the catalog.
Pick one that fits your weeks
The Idea of the Week is fully unlocked, free, with its plan and kit. Build with it, and upgrade only when the depth earns it.