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UpgradIQ
Live sites

Six live sites, and the links to open them

Every project below is a page you can open in a new tab and judge for yourself. The screenshots are real captures of those pages and they carry the date they were taken. Nothing here claims a result we cannot show you.

What is on this page

  • Surfilsurfil.com
  • TodsUptodsup.com
  • Zat+zat.plus
  • 7deals7deals.ae
  • Dana Al Zahabiyadanaalzahabiya.com
  • Adam Hafezadamhafez.com

Screenshots captured2026-09-09

The six

Each one named, with its domain

What the site is for, what was built, and the two screens it was built for. Open any of them and compare the page with the description.

Developer toolsEnglish

Surfil

A control plane for the AI coding agents a team already runs.

One install that sits on the developer's own machine beside Claude Code, Cursor, Codex and Copilot. It measures what those agents actually cost, blocks the calls that would send something risky, and keeps the source code on the machine it started on.

Built

  • Product site
  • Pricing and sign up
  • Documentation
  • Blog
surfil.com
Screenshot of Surfil
SaaS analyticsEnglish

TodsUp

Tells a SaaS founder what to ship this week.

Atlas ranks the plays most likely to move a subscription business, drawn from public benchmarks rather than from opinion, and puts the three worth doing next in front of the founder. The dashboards behind it track the numbers those plays are meant to move.

Built

  • Product site
  • Pricing and sign up
  • Dashboards
  • Benchmark data
todsup.com
Screenshot of TodsUp
WellbeingArabic first

Zat+

Free self-assessments in Arabic, written to be understood.

Scientific self-assessment across more than fifty areas of self-awareness, in Arabic, free to take. It is careful about what it is: educational, and never a medical diagnosis. That sentence appears on the page a reader lands on, not in a footnote.

Built

  • Arabic-first product
  • Test engine
  • Results and guidance
  • Search visibility
zat.plus
Screenshot of Zat+
Home servicesArabic and English

7deals

Home services in Sharjah, from providers who have been checked.

Cleaning, moving, pest control and maintenance, ordered from verified providers with the price shown before anything is booked. Payment goes straight to the provider. It is built as a trust network between a building, the people living in it and the people who serve it.

Built

  • Marketplace
  • Provider verification
  • Upfront pricing
  • Mobile first
7deals.ae
Screenshot of 7deals
Short staysArabic first

Dana Al Zahabiya

Furnished apartments to rent in Sharjah and Dubai.

Studios through to three bedrooms, taken for a night, a month or a year, on a clear contract at a fixed price. The whole site is Arabic first, and the search asks the two questions a guest actually has: where, and for how long.

Built

  • Arabic-first site
  • Availability search
  • Booking enquiries
  • Listings
danaalzahabiya.com
Screenshot of Dana Al Zahabiya
EducationEnglish

Adam Hafez

Courses, templates and research for people building online.

A membership that carries the lessons, the templates and the research studies together, with a site audit tool beside them. Everything added after somebody joins is included, which makes the whole thing one subscription rather than a shelf of separate purchases.

Built

  • Membership platform
  • Course delivery
  • Audit tool
  • Subscriptions
adamhafez.com
Screenshot of Adam Hafez
In common

What these six were built from

Each term is the vocabulary of the site it came from rather than a list of libraries. The number beside a term is how many of the six carry it.

  • Product site×2
  • Pricing and sign up×2
  • Documentation
  • Blog
  • Dashboards
  • Benchmark data
  • Arabic-first product
  • Test engine
  • Results and guidance
  • Search visibility
  • Marketplace
  • Provider verification
  • Upfront pricing
  • Mobile first
  • Arabic-first site
  • Availability search
  • Booking enquiries
  • Listings
  • Membership platform
  • Course delivery
  • Audit tool
  • Subscriptions
Language

Three of the six are written in Arabic

An Arabic-first product is a different build, not a translated one. The layout, the search and the order a page is read in are decided in Arabic from the start, and that decision reaches every screen in the shots above.

2

Arabic first

  • Zat+
  • Dana Al Zahabiya
1

Arabic and English

  • 7deals
3

English

  • Surfil
  • TodsUp
  • Adam Hafez
Disclosure

How much we publish, and why it varies

We publish at the highest level each contract allows. Where you see a sector in place of a name, that is the ceiling of the agreement.

LevelWhat is publishedRequires
1Named client, logo and attributed quoteWritten permission on file
2Named client, no figures publishedWritten permission on file
3Sector, size band and regionPermitted by most NDAs
4Sector category onlyPermitted in all cases
5Aggregate across engagementsPermitted in all cases
Across the portfolio

Aggregate figures, level five disclosure

Blended across engagements so no single client is identifiable from the numbers.

-70%
Median LCP reduction

Median of the published performance engagements

6
Legacy modules retired

Zero unplanned production stoppages

100%
Handed to a named owner

On every engagement, at hand over

0
Handovers missed

Across all twenty eight

LCP
Engagements

Ten published, eighteen held under NDA

E-commerceEgyptRescueCS-2025-03

Deleting nine apps beat rebuilding the store

A Shopify storefront carrying fourteen apps, losing mobile buyers before the page finished painting.

Mobile LCP
-69%
CLS
-89%
Conversion
+28%

Web development · 5 weeks

EducationUAERetainerCS-2025-05

Most traffic landed on pages nobody could buy from

Strong organic volume, weak pipeline, and a content library built on a publishing calendar rather than on intent.

Enquiries
+140%
Indexed pages
-68%
Enquiry cost
-24%

Growth transformation · 12 months

FintechKSAEmbedded teamCS-2025-02

Regulatory reporting that stopped eating nine days

Monthly regulator submissions assembled by hand across four systems, with no audit trail back to source.

Cycle time
-97%
Restatements
-100%
Traceable rows
+88pp

AI transformation · 9 months

HealthcareUKProgrammeCS-2024-04

Referral triage inside a boundary data cannot leave

Manual triage of inbound patient referrals, under a data residency rule that ruled out every hosted AI product.

Triage time
-85%
Auto routed
+68pp
Misroutes
-79%

AI transformation · 11 months

LogisticsUAEProjectCS-2025-01

A tracking portal that stopped queueing behind itself

Peak hour timeouts on a shipment tracker, caused by a vendor system nobody was allowed to touch.

p95 response
-89%
Throughput
+290%
Tickets
-54%

AI transformation · 14 weeks

ManufacturingKSAModernizationCS-2024-06

Replacing a system that was never allowed to stop

An AS/400 running the production line, with no maintenance window and nobody left who had written it.

New line setup
-88%
Modules migrated
+6
Stoppages
0

AI transformation · 8 months

MediaEgyptFractional CTOCS-2024-09

Three engineers, no leadership, always firefighting

A capable small team shipping constantly in the wrong direction, with founder attention as the only architecture.

Unplanned work
-22pp
Engineers
+4
Incidents
-84%

Growth transformation · 6 months

Professional servicesUSProjectCS-2025-07

The chatbot we talked them out of building

Losing deals to response time, with every proposal assembled by hand from prior engagements.

Turnaround
-96%
Hours returned
+58
Win rate
+11%

AI transformation · 7 weeks

Real estateUAERedesignCS-2025-08

Images were eighty percent of the page weight

A property portal where the product is photography, and the photography was what made it unusable on mobile.

Page weight
-84%
Mobile LCP
-71%
Enquiry rate
+41%

Web development · 10 weeks

RetailGCCAssessmentCS-2025-10

A two week assessment that moved a six month deadline

SOC 2 Type II required by an enterprise buyer, with a target date the organisation had no path to.

Controls mapped
+72
Open gaps
-70%
Audit date
defined

Growth transformation · 2 weeks

Next

What we would build for you

The six kinds of work behind the sites above, each with a page that says what it does, what it costs and where it runs.

Online store

Sell your products online, at any hour.

A shop that takes orders while you are asleep, on a weekend, or when the showroom is closed. Customers see what is in stock, pay with a card, and get a receipt. You see the order on your phone.

Web applications

Replace the spreadsheet your business runs on.

Most companies have one file that everything depends on, and one person who understands it. We turn that into a proper system your whole team can use, from any browser, at the same time. It does what your business does, not what an off the shelf product assumed.

Mobile apps

Put your business on your customer's phone.

An app that your customers download from the Apple App Store and Google Play, and that sits on their home screen next to everything else they use. It works when the signal is poor, and it can send a message straight to the phone when there is something worth saying.

Search visibility

Be found when somebody searches for what you sell.

People look for a service before they call anybody. If your name is not on that first screen of results, the call goes to somebody else. This is the work that puts you there, and keeps you there, without paying for each click.

Paid advertising

Spend on advertising and know what it brought back.

Most advertising money is lost because nobody can say which advert produced which customer. We run the adverts on Google and on social media, and we connect them to your enquiries, so every dirham you spend has an answer attached to it.

Landing pages

One page with one job: turn a visitor into an enquiry.

A full website asks a visitor to choose where to go. A landing page does not. It makes one offer, answers the objections to it, and asks for one thing. It is what you send your advertising traffic to when you want the money back.

Ask a person about any of them

Send a message and a person answers. If you would rather write at length, the contact page takes a longer brief.

Answers in minutesArabic and EnglishFree to ask