Six pillars, one engineering standard
We do not sell all of these to everyone. Most engagements start in one pillar and pull in a second when the constraint turns out to live there.
What each pillar covers and how long it runs
| Pillar | Typical trigger | Shortest engagement | Published work |
|---|---|---|---|
| AI and automation | A shared inbox is the real system of record | 1w | 2 |
| Website engineering | Largest Contentful Paint above 4 seconds on mobile | 3d | 2 |
| Platforms and integration | The same customer record exists in three systems | 2w | 2 |
| Data and intelligence | Two dashboards disagree and nobody knows which is right | 1-2w | 1 |
| Growth | Most organic traffic hits pages with no commercial intent | 2-3w | 1 |
| Leadership and assurance | Engineering is delivering fast in the wrong direction | 2w | 2 |
AI and automation
Most AI projects fail because they add a chat box next to the problem instead of removing the step that costs the hours. We start from the workflow.
AI copilot
An assistant inside your product or your internal tool, grounded in your own data, with a review step before anything reaches a customer.
Document and case processing
Extraction, classification and routing for invoices, claims, referrals or contracts. Confidence thresholds decide what a human sees.
Agentic workflows
Durable multi step jobs with retries, audit trails and a kill switch. Built on a queue, not on a prompt chain.
Private deployment
Inference inside your VPC or tenancy when data cannot leave. Local embeddings, no retention, no third party training.
Website engineering
A slow site is a revenue problem with a technical cause. We find the cause, fix it, and leave you with the measurement so it does not come back.
New build
Marketing sites and product sites built to a performance budget from the first commit.
Rescue
A site that is slow, broken or unmaintainable. We stabilize first, then improve.
Performance
Core Web Vitals brought into the green and held there with budgets in CI.
Accessibility
WCAG 2.2 AA remediation with a documented audit trail.
Re-platform
Move off the CMS that is holding you back without losing rankings.
Care plan
Monthly maintenance, dependency updates and a standing performance report.
Platforms and integration
Custom platforms, ERP and CRM integration, and legacy modernization that does not require stopping the business while it happens.
Custom SaaS
Multi tenant platforms with the boring parts done properly: auth, billing, roles, audit.
System integration
ERP, CRM, WMS and finance systems connected through an owned integration layer.
Legacy modernization
Strangler pattern migration. One module at a time, production never stops.
Product rescue
A build that stalled. We stabilize, re-scope, and get it shipping again.
Data and intelligence
Instrumentation, pipelines and executive dashboards. Built so that two people asking the same question get the same answer.
Analytics setup
A tracking plan, then instrumentation that matches it, then a check that catches drift.
Data platform
Ingestion, modelling and a warehouse your team can query without asking us.
Executive dashboards
The eight numbers that drive the business, defined once, refreshed automatically.
Regulatory reporting
Scheduled, reproducible, and auditable back to the source row.
Growth
Search, content architecture and lifecycle systems. Built around what people are actually trying to do, not around a keyword volume export.
SEO management
Technical, content and internal link architecture as one ongoing programme.
Content architecture
A page for every real question, structured so the right one ranks.
Lifecycle automation
Email and in product sequences triggered by behaviour, not by a schedule.
Conversion work
Research, hypothesis, test, keep what wins. No redesign on a hunch.
Business transformation
When the growth problem is the operating model, not the funnel.
Leadership and assurance
Fractional leadership, managed platform teams and compliance readiness for organisations that need the seniority before they can justify the salary.
Fractional CTO
Architecture, hiring, roadmap and vendor decisions. Two to three days a week.
Fractional CGO
Growth leadership across marketing, sales and product analytics.
Managed platform team
A standing squad with an SLA, on your backlog, reporting into your leadership.
SOC 2 readiness
Gap assessment, remediation plan and evidence collection ahead of the audit.
Enablement
Training your team on the systems we built, or on the practice they are missing.
What is identical across all six
The pillar changes what we build. It never changes how the engagement runs.
- Every engagement starts with a measured baseline
- Rejected alternatives are documented, not just the chosen one
- Code lives in your repository from the first commit
- Hand over is a phase with deliverables, not an email
Three ways in, two of them free
We do not publish fixed prices for engineering work, because scope decides cost. We do publish fixed ways to find out.
Work we turn down
Declining early costs both sides one call. Declining at week six costs a quarter.
- Staff augmentation with no ownership of an outcome
- Fixed scope and fixed price on work nobody has scoped yet
- Rebuilds where the existing system was never measured
- AI features with no workflow behind them
Not sure which pillar you are in
Most people are wrong about this, including us before the assessment. Bring the constraint and we will tell you where it actually lives.