Your own screen: the four cockpits
Search cockpit, Experiments, Company pulse and Portfolio, and who gets which.
Each role gets one screen built for its daily work. It appears in your menu from the answer you gave in setup.
Search cockpit · SEO
Queries within reach, pages losing clicks, titles to rewrite, pages competing for one query, and a content brief for any query.
Experiments · Founder, Growth, SEO
Ideas scored by impact, confidence and ease, then Running, Analysing and Concluded.
Company pulse · Founder
Runway, cash, burn, your goal and the team's week. At the idea stage it becomes a validation tracker.
Portfolio · Agency
Every client on one screen: Act now, Watch or On track, with the reason.
Without a Google connection
Export from Search Console
Performance, then export as CSV (Queries.csv or Pages.csv).
Upload it
Under Bring in a Search Console export, Choose a CSV (under 900 KB) and Read the file.
Act on findings
Every finding has Make it a task. Once Google is connected, it refreshes every morning instead.
Running an experiment
Idea
Scored 1 to 10 three ways
Running
Start it
Analysing
Add the reading
Concluded
Ship, change or stop
Open an experiment to write what you expect, add the reading (an A/B split or before and after) and conclude. The conclusion goes to your decision log.
The validation tracker
Founders at the idea stage get this in place of Company pulse. Write each assumption about the problem, customer, solution, price or channel, and the test that would prove it. Mark it Testing, Held up or Proved wrong as you learn.
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