Your monthly numbers and Site health
Add a month's numbers, read what they mean, and see how your site scores.
The Business snapshot is where your month goes in. It takes two minutes, and everything else reads it: Today's tiles, the Sprints picked for you, Adam AI and your reports.
Open the month
It opens on last month. Leave blank anything you do not track.
Fill what you know
Amounts are in your workspace's currency. Fields Google already filled say from Google.
Save the month
Add a note on anything that happened; it helps when you read the month back.
| You are | The numbers you are asked for |
|---|---|
| Founder or CEO | Visitors, leads, new, active and lost customers, gross margin, revenue, marketing spend, cash in the bank, total costs |
| Growth | Visitors, leads, customers, revenue, marketing and paid ads spend, sign-ups, activated, paid conversions, experiments run and won |
| SEO | Visitors, organic clicks, impressions, average position, indexed pages, organic conversions, referring domains, pages published |
| Agency or consultant | Visitors, leads, new customers, revenue, paid ads spend and conversions, organic clicks, fee, hours sold and delivered |
Below the form, each ratio (visitor to customer, churn, cost per customer, lifetime value and more) shows its formula and where you sit: Better than typical, Typical or Worse than typical for businesses like yours. Your revenue trend starts with your second month.
Site health
Your website is read at the start of every month and scored out of 100 across twelve checks, from page essentials and headings to sitemap, security headers and whether AI assistants can read you. Fix these first lists what matters most, each linked to the tool that fixes it.
Want a fresh read? Check now uses one of your plan's daily site audits; checking again the same day is free.
Did not find your answer? A person reads every request.
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