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URL structure checker

Reads your whole list of addresses and finds the patterns: capitals that split a page in two, dates that make it stale, and the same page living at two URLs.

This check is part of the membership

Members run it on their own pages, with every other check, the decision tools and the courses.

See the membershipSign in

Why this is worth checking

An address is the part of a page a person reads before they click and the part that is most expensive to change afterwards, because every link to it breaks. Search treats two addresses for one page as two pages competing with each other, which is a fight neither wins.

What it looks at

  • Capitals that split one page in two
  • Length a search result will show
  • Query strings doing a path's job
  • One page reached by two addresses

It reads the addresses, not the pages. Whether one answers or 404s needs a request, and this makes none.

Read the guide: When to redesign your site (and when not to)Or have the whole page read for you

The other 12

ReadabilitySubject linerobots.txtAI assistantsllms.txtSitemapEmail deliverySecurity headersHeadingsLink wordingPage essentialsSharing previews