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Reads one page the way search does and tells you, in order, what is holding it back: the title, the description, the H1, thin content, image alts, and links.
This check is part of the membership
Members run it on their own pages, with every other check, the decision tools and the courses.
Most pages that do not rank are not being outcompeted, they are missing something basic: no description, two h1s, a title written for the company rather than the search. This reads a page the way search first reads it, before any judgement about quality, and tells you what is simply absent.
It reads what is in the markup. Anything drawn by JavaScript after the page loads is not in what you paste, and is also invisible to the first thing search sees.
