Growth and marketing pack
The full marketing set: budget and ROI, funnel, channel scorecard, ROAS, content calendar, SEO tracker and A/B testing.
Every file, and what it does
Open any one to see inside it before you buy
Marketing Budget Allocator & ROI Tracker
Enter your budget and channel results on Channels · Saturation models diminishing returns on your best channel · Reallocation names what to move, and the return
Ad-Spend & ROAS Calculator
Enter gross margin first: it sets every break-even · Fill one row per campaign on Campaigns · Profit shows each campaign after cost, fees and spend
Customer Acquisition Channel Scorecard
Set Scorecard weights to match your stage · Score each channel one to ten on each factor · Allocation converts the scores into a suggested budget split
Conversion-Funnel Analyzer
Enter the count at each stage on Funnel · Leak value prices a ten-point gain at every step · Segments compares three traffic sources through one funnel
Email Campaign Performance Tracker
Log each campaign on Campaigns · List health models growth against decay · Frequency prices more sends against higher unsubscribes
A/B Test Result Calculator
Enter visitors and conversions for both variants · Read the confidence level, then the sample check · Planner sizes the test before you start it
Influencer & Partnership ROI Sheet
Log each partner's fee, reach and results on Partners · Portfolio ranks them and shows return concentration · Rate card sets what you can afford beforehand
SEO Keyword Tracker & Priority Scorer
Set site authority: it decides which keywords are winnable · List keywords with volume, difficulty, current rank and intent · Opportunity converts a rank change into traffic and money
Content Calendar · 12 Month
Plan pieces on Calendar, one row each · Plan health counts published, stuck and overdue pieces · Compounding models evergreen traffic over 24 months
Landing-Page Conversion Checklist
Every section drafted, clauses numbered and self-renumbering · The audit · Scoring
This is for you if
- You are rebuilding these by hand right now and losing the afternoon to it
- You want the numbers visible so you can check and change them, not a tool that hides its own maths
- You would rather pay once and own the file than rent it
Not for you if
- You want something automated that plugs into your accounts. These are files you fill in.
Before you pay
What exactly do I receive?
10 separate files: 9 Excel, 1 Word. You download each one on its own, not a single zip to unpack.
Do I need to make an account?
No. Pay by card and the account is created for you, with a sign-in link emailed over. The files stay in it for good.
What opens them?
Excel workbooks as .xlsx and Word documents as .docx. They open in Excel and anything that reads those two formats.
Can I trust the numbers?
Every file passes automated checks before it ships: the arithmetic is replayed in a second language and has to match, and every cross-sheet reference is proved to land on a cell that exists. The formulas are visible, not hidden.
What if a file is updated?
You always download the current version. If a file is corrected or improved, the fix reaches you without paying again.
Can I get a refund?
No. Delivery is immediate and complete, so the sale is final, and that is in the terms rather than hidden. Which is why the images above are the real files inside: see what you are getting before you pay.