Digital product

Customer Acquisition Channel Scorecard

Every channel scored on what your business actually needs right now, weighted into one number, then turned into a budget allocation and a focus recommendation, because two channels done properly beat six done badly.

xlsx· v2.0· 86.9 KB

What you’ll get

  • Set Scorecard weights to match your stage.
  • Score each channel one to ten on each factor.
  • Allocation converts the scores into a suggested budget split.
  • Diagnostics names two channels to back, and to stop.
  • 11 tabs, with a dashboard, diagnostics and benchmarks
  • Every formula visible, every input unlocked and editable
  • Five worked examples built in, switchable and editable
  • Yours to keep. Works offline, no account needed