Digital product

Email Campaign Performance Tracker

Every send measured against the benchmark for its type, a list-health model that shows how fast an unworked list decays, and a frequency model for the trade between sending more and burning the list down.

xlsx· v2.0· 105.2 KB

What you’ll get

  • Log each campaign on Campaigns.
  • List health models growth against decay.
  • Frequency prices more sends against higher unsubscribes.
  • Diagnostics separates a subject-line problem from an offer one.
  • 12 tabs, with a dashboard, diagnostics and benchmarks
  • Every formula visible, every input unlocked and editable
  • Five worked examples built in, switchable and editable
  • Yours to keep. Works offline, no account needed