Intermediate · SEO
Google Algorithm Updates
The 23-year history of Google's ranking algorithm, from Florida to the 2026 spam updates
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20+ years · 40+ startups
Know what to do next to grow your business
UpgradIQ reads your numbers each month, picks the three things worth doing this week, and shows what each decision moved. With the courses to do them well.
Your numbers stay yours Card or bank transfer Cancel any time
Northwind Coffee
Sample · SeptemberRevenue$16,200−19%
Churn11.8%+5.9 pts
Site health73−4
This week's Sprints
- Keeping customersCall five customers who left20 left in September, 11.8% of your base. Only they can tell you why.
- Getting foundCut your costliest channelA new customer cost $300, up from $200. At last month's cost, $9,000 wins 45.
- Turning visitors into customersFix your biggest funnel leakHalf a point more on 8,000 visitors is 40 customers a month.
Who it is for
Which of these is you?
Founders
Company pulse: Runway, the next decision and the proof investors ask for, in one workspace that remembers what worked.
Growth teams
Experiment board: Experiments ranked, run and read, Sprints picked from your numbers, and a weekly update your manager can read in a minute.
Search specialists
Search cockpit: Search Console read daily, the queries within reach, decaying pages and a brief for any query, turned into Sprints and tasks.
Agencies
Portfolio view: Every client on one screen, retainers that stay profitable, and reports under your own name.
The problem
Numbers everywhere, and no one says what to do
Too many tools
Analytics, a CRM, a spreadsheet, an ads account. Each shows its own number and none says which one matters this week.
Advice that is not about you
Courses and articles teach the average business. Yours has its own numbers, stage and constraints.
No memory of what worked
You try something, the month moves on, and nobody checks whether it was the thing that helped.
How it works
One month, four steps
Enter your month
Two minutes: visitors, leads, customers, revenue and spend. Your website is read on its own.
Get three Sprints
Picked from your numbers, the costliest problem first, and written with your own figures.
Act on them
Each Sprint opens the tool and the lesson for it. Adam AI answers what is left.
See what moved
Every decision is read again one and three months later, so you learn what works for you.
Inside the membership
Your business, in one place that remembers
Business snapshot
Your numbers month by month and the metrics worked out from them, with Site health: your website read and scored every month.
Weekly Sprints
The three things worth doing this week, picked from your numbers and written with them. Take one on and it goes in your log.
Decision log
Every Sprint you took on, the number it was meant to move, and what that number did one and three months later.
12 tools and 13 site checks
Pricing, unit economics, runway, funnel and more, filled from your numbers; and checks that read your own pages.
Adam AI
Ask about your business and get an answer from your own numbers, Sprints and decisions, with the tools and lessons for it.
Workspaces
Run more than one business or project, each with its own numbers, Sprints and decisions. The plan sets how many.
Learn it while you do it
All courses →The courses behind the Sprints
Intermediate · SEO
Google Ranking Factors: What to Measure First
Every year a survey of SEO practitioners ranks what moves Google, and teams turn the list straight into a work plan. This course grades that survey against Google's own documentation, then gives you twenty-four checks to measure on your own site with Search Console, GA4 and a crawler. You finish with a Scorecard and a dated ninety-day plan.
With membershipOpen the course →
Intermediate · Growth
Business Growth Systems
Most growth plans are a list of tactics, so they break at the one constraint nobody measured. This course replaces the list with a system. Across 8 modules you build a growth blueprint of 9 layers, from the boundaries you refuse to cross to the operating manual your company runs on. Every module ends in a decision you write down, worked through case studies and exercises on your own numbers.
With membershipOpen the course →
20+Years building companies
40+Startups advised
210Lessons in the courses
4Courses with certificates
Who built it
Adam Hafez
Twenty years building and fixing companies, and 40+ startups advised on revenue, unit economics and growth. UpgradIQ is how he works with a founder, turned into something that runs every month: read the numbers, pick what matters, check what it moved.
About Adam →Membership
Compare the plans →One membership, three paces
Starter
$29 a month
- Your numbers, Sprints and decision log
- Every tool, site check and course
- One workspace
- 10 Adam AI questions a day
Pro
Most take this$49 a month
- Your numbers, Sprints and decision log
- Every tool, site check and course
- 3 workspaces
- 30 Adam AI questions a day
Scale
$99 a month
- Your numbers, Sprints and decision log
- Every tool, site check and course
- 10 workspaces
- 60 Adam AI questions a day
FAQ
All FAQs →Before you ask
How are the Sprints picked?
From your own numbers. Each month you enter visitors, leads, customers, revenue and spend; the metrics are worked out from them, compared with similar businesses, and the Sprints that fit what moved come first. Each is written with your figures and opens the tool and lesson for it.
What if I have no numbers yet?
You start from your type of business and its stage, and get three Sprints for where you are. The Sprints follow your numbers from the first month you enter.
What happens if I cancel?
Cancel whenever you like, from your dashboard. Access runs to the end of the period you paid for and nothing is charged after it.
How can I pay?
Cards through Stripe, or USDT. In Egypt, any membership can also be paid by InstaPay bank transfer.
Start with last month's numbers
Two minutes to set up, and this week's three Sprints are waiting.
Join from $29 a month