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The 23-year history of Google's ranking algorithm, from Florida to the 2026 spam updates
Every major change to how Google ranks pages, from the first update the SEO industry organized around (Florida, 2003) to the September 2026 spam update, the latest update covered here. Four modules move chronologically through the eras: the early, mostly-unconfirmed spam crackdowns; the named, industry-defining updates of the early-to-mid 2010s; the shift toward machine learning; and the modern era of dashboard-dated core updates, several a year, alongside frequent spam and systems updates. Each lesson covers what changed, why Google made the change, who it hit, and a practical takeaway. Dates and confirmation status are adapted from the Google update timeline by SEO Madman (Adam Hafez), seomadman.com/updates, licensed CC BY 4.0 (https://creativecommons.org/licenses/by/4.0/); dates adapted. The analysis and writing are original.
This course is new. Reviews here only ever come from members who took it, so there aren’t any to show yet. Until then, judge it on the curriculum above. The membership is cancellable whenever you like, so a month is the most you can be wrong by.
For as long as the membership runs. It covers every course and product on the site, and new lessons land every month. Cancel whenever you like and you keep the period you have paid for.
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Yes. After you finish the course you receive a verified certificate with a link you can share on LinkedIn or with an employer.
Any device you like: desktop, phone, or tablet. Your progress stays synced across all of them.
Cancel the membership whenever you like. You keep the period you have already paid for, and nothing renews after it, so the most you are ever committed to is the month or the year in front of you. Digital products bought outright are final sale: they are delivered in full the moment you buy.
