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Most growth plans are a list of tactics, so they break at the one constraint nobody measured.
This course replaces the list with a system. Across 8 modules you build a growth blueprint of 9 layers, from the boundaries you refuse to cross to the operating manual your company runs on. Every module ends in a decision you write down, worked through case studies and exercises on your own numbers.
LockedProduce the positioning brief your team will use
Document10 min read
Customer value engineering10 lessons · 2h 19m
LockedDefine the job your customers hire you for
Document13 min read
LockedMap the outcome, not the feature
Document14 min read
LockedFind the value moment
Document15 min read
LockedShorten time to value
Document14 min read
LockedDesign the activation path
Document14 min read
LockedBuild the value ladder
Document14 min read
LockedMeasure perceived value
Document14 min read
LockedClose the value gap
Document14 min read
LockedPrice against delivered value
Document14 min read
LockedProduce the value blueprint
Document13 min read
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This course is new. Reviews here only ever come from members who took it, so there aren’t any to show yet. Until then, judge it on the curriculum above. The membership is cancellable whenever you like, so a month is the most you can be wrong by.
Cancel whenever you like. You keep the period you have already paid for, and nothing renews behind your back. Your progress and your certificates stay on your account either way.
FAQ
How long do I keep access?
For as long as the membership runs. It covers every course and product on the site, and new lessons land every month. Cancel whenever you like and you keep the period you have paid for.
What payment methods are available?
International cards via Stripe. Payment is secure and processed instantly.
Do I get a certificate of completion?
Yes. After you finish the course you receive a verified certificate with a link you can share on LinkedIn or with an employer.
What device can I read on?
Any device you like: desktop, phone, or tablet. Your progress stays synced across all of them.
What if the course isn't for me?
Cancel the membership whenever you like. You keep the period you have already paid for, and nothing renews after it, so the most you are ever committed to is the month or the year in front of you. Digital products bought outright are final sale: they are delivered in full the moment you buy.
