Every KPI tracked, every trend visible
The Metrics Store is your monthly KPI ledger. Log MRR, customers, burn, runway, and growth metrics each month. Auto-calculated fields do the arithmetic. Trend charts show the story. Your SESS score updates automatically when numbers change.
Metrics Store
Updated todayMRR
$47.2K
+18%
ARR
$566K
+24%
Churn
2.4%
-0.8%
CAC
$124
-12%
LTV
$2.8K
+31%
NPS
72
+8
MRR Growth · 6 months
12
Months of KPI history
Auto
ARR calculated from MRR
Real-time
Runway calculation
CSV
Export at any time
Key capabilities
Everything you need to track financial and traction KPIs in one place, updated monthly, with automatic calculations so you spend time on decisions, not formulas.
Monthly KPI Input
Log MRR, new customers, total customers, churn rate, CAC, LTV, burn rate, cash balance, gross margin, headcount, and NPS each month in a single structured form.
Auto-Calculated Fields
ARR (MRR x 12) and runway in months (cash divided by burn rate) calculate automatically. No spreadsheet formulas to build or maintain over time.
12-Month Trend Charts
Every metric plots a 12-month trend line automatically. See your MRR growth curve, churn trajectory, and runway changes without building any reports.
SESS Score Integration
Your Financial and Traction SESS dimensions update the moment you log new metrics. Consistent improvement in your numbers feeds directly into your investor score.
KPI Benchmarking Input
Your latest metrics populate the KPI Benchmarking tool automatically. See how your MRR, churn, CAC, and LTV:CAC compare to peers in your vertical and stage.
CSV Export
Export your full metrics history as a CSV file at any time for board reports, investor updates, or due diligence requests. No manual data assembly required.
How it works
Log your first month
Enter your current MRR, customer count, burn rate, and cash balance. ARR and runway calculate instantly from what you enter.
Return monthly
Add a new entry each month. Even a partial entry improves your SESS score accuracy and keeps your trend charts current.
Review your trends
The 12-month chart shows your trajectory over time. Consistent MRR growth with declining churn is the story investors want to see.
Use in benchmarking
Your metrics auto-populate the KPI Benchmarking table so you can see where you stand relative to your vertical and stage peers.
Metrics Store replaced our spreadsheet entirely. MRR, burn, runway, and ARR all calculate automatically. Our SESS score updates the moment we save.
Diana L.
Co-Founder, Caspian
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