Know where you stand against your actual peers
KPI Benchmarking compares your core metrics against curated p25/median/p75 benchmarks for your vertical and stage. Six key metrics, five verticals, six stages. See where you are strong, where you are lagging, and what the top quartile looks like.
KPI Benchmarking
SaaS · SeedVertical
And stage-matched
p25/p50/p75
Percentile bands
All KPIs
From Metrics Store
Real-time
Benchmark comparison
Key capabilities
Benchmark data matched to your vertical and stage, not generic industry averages. See exactly where each of your KPIs falls across the p25, median, and p75 bands for your segment.
Six Core Metrics
MRR, MRR growth rate, churn rate, CAC, LTV:CAC ratio, and gross margin. The six metrics that matter most to investors at every stage of the funding process.
Five Verticals
SaaS, Marketplace, E-commerce, Fintech, and Healthtech. Benchmarks are curated per vertical because median churn in SaaS is not the same as median churn in Healthtech.
Six Stage Segments
Idea, MVP, Launch, Traction, Fundraising, and Scaling. Each stage carries different investor expectations so a Traction-stage benchmark differs from a Scaling-stage one.
Your Actual Metrics
Your latest figures from the Metrics Store fill the Your Company column automatically. No copy-pasting required. Your position in the percentile band is calculated instantly.
Position Badges
Each metric shows whether you are in the Top 25%, at Median, or Below Median for your segment. Understand at a glance where you are strong and where to focus attention.
Vertical and Stage Filters
Switch vertical or stage and the benchmark table updates immediately. Use it to model what your metrics need to look like before moving to the next stage or raising your next round.
How it works
Set your vertical and stage
Choose your industry vertical and current company stage. The benchmark table fills immediately with curated p25, median, and p75 data for your segment.
Log metrics in Metrics Store
Your MRR, churn rate, CAC, and LTV:CAC pull from your latest Metrics Store entry and appear in the Your Company column automatically.
Read the position badges
Each row shows whether your number is top 25%, at median, or below median for your segment. No manual interpretation needed.
Target the next stage
Switch to the next stage in the filter and see the benchmarks you need to hit. Use it as a concrete fundraising readiness target list.
Benchmarking showed me that our CAC was 40% above the median for our vertical and stage. That one data point reframed our entire growth strategy conversation.
Lisa C.
VP Growth, Lantern
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