Digital product
Discount & Promotion Impact
What a promotion actually did, separating the sales it created from the sales it moved, and the ones that would have happened anyway at full price, which is where almost all of the money goes.
xlsx· v2.0· 100.2 KB
What you’ll get
- Enter the promotion's terms and your margins on Inputs.
- Break-even volume shows the units a discount must add.
- Cannibalisation prices customers who would have paid full.
- After the promotion measures borrowed sales and reset expectations.
- 12 tabs, with a dashboard, diagnostics and benchmarks
- Every formula visible, every input unlocked and editable
- Five worked examples built in, switchable and editable
- Yours to keep. Works offline, no account needed