Digital product

Agency Capacity & Utilisation

Whether you can take the next project, told by the two numbers agencies confuse: utilisation, which says how full the team is, and the pipeline weighted against that capacity, which says whether next quarter is a hiring problem or a selling problem.

xlsx· v2.0· 129.9 KB

What you’ll get

  • List the team with capacity and billable target.
  • Allocate people to projects on Allocation. Over-allocation flags itself.
  • Pipeline weights likely work against your capacity.
  • The gap says whether to hire, subcontract or sell.
  • 13 tabs, with a dashboard, diagnostics and benchmarks
  • Every formula visible, every input unlocked and editable
  • Five worked examples built in, switchable and editable
  • Yours to keep. Works offline, no account needed