Digital product
Market-Sizing Calculator (TAM/SAM/SOM)
A market size built from the bottom up, cross-checked against a top-down figure, and then subjected to the test that breaks most sizing: how many customers a month your obtainable share actually requires.
xlsx· v2.0· 88.4 KB
What you’ll get
- Build it bottom-up; every input needs a source.
- Cross-check top-down: a threefold gap means one is wrong.
- Reality check turns SOM into customers against your capacity.
- Diagnostics says whether the number survives investor questions.
- 12 tabs, with a dashboard, diagnostics and benchmarks
- Every formula visible, every input unlocked and editable
- Five worked examples built in, switchable and editable
- Yours to keep. Works offline, no account needed