Digital product
Competitor Analysis Matrix
You and your competitors scored on what buyers actually weigh, with a gap analysis that names the one factor worth investing in: the weak factor with the highest weight, not simply the weakest one.
xlsx· v2.0· 94 KB
What you’ll get
- Weight each factor from sales calls, not opinion.
- Score yourself and four competitors on each factor.
- Gap analysis ranks where you trail, weighted by buyers.
- Positioning plots each player on price against capability.
- 12 tabs, with a dashboard, diagnostics and benchmarks
- Every formula visible, every input unlocked and editable
- Five worked examples built in, switchable and editable
- Yours to keep. Works offline, no account needed