Digital product

Pricing Calculator

Four ways to reach a price, an elasticity curve that finds the profit-maximising point, and a tier ladder designed around how people actually choose. Pricing is the fastest lever in any business and the least examined.

xlsx· v2.0· 93.6 KB

What you’ll get

  • Fill your cost, current price and volume on Inputs.
  • Methods compares cost-plus, value-based, competitor-anchored and elasticity-optimal.
  • Elasticity models eleven price points and finds the peak.
  • Tiers designs a Good, Better, Best ladder.
  • 12 tabs, with a dashboard, diagnostics and benchmarks
  • Every formula visible, every input unlocked and editable
  • Five worked examples built in, switchable and editable
  • Yours to keep. Works offline, no account needed